Rose Town – Creating value for life

The communication campaign for Rose Town successfully attracted a strong pool of potential customers, positioning the development as an ideal place for families to settle down. This project also showcased Xuan Mai Corp’s reputation and quality as a developer.

Rose Town is a modern and luxurious project of apartments, townhouses, and office spaces at the south entrance of Hanoi. In August 2022, Xuan Mai Corp launched the most beautiful and modern apartment tower in the project, DV0. The project aims to provide a comfortable and ideal home for every family.

Rose Town was the perfect place for customers seeking a cozy and comfortable home. The project also provided a living environment that was green, clean, and peaceful. 

Through social media, Rose Town shared useful information about the project, attractive sales policies, transparent legal documents, and enhanced the project’s recognition to attract potential customers.

The first four months focused on building foundational information and increasing project awareness among the target audience aged 25 to 55 in Hanoi, with priority given to districts surrounding the area such as Hoang Mai, Thanh Xuan, Ha Dong, Dong Da, Nam Tu Liem, Cau Giay. 

The following nine months centered on maintaining consistent content updates about the project and sales policies, along with running remarketing ads targeting the audience reached during the previous phase to reinforce interest and engagement.